Privacy policy
Last updated: 10 August 2026
Lumielle Labs™ respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, create or use an account, join the Lumielle mailing list, contact us, or otherwise interact with our online store.
Who we are
Lumielle Labs™ is the trading name used by the business operating this website.
For data protection purposes, the business operating as Lumielle Labs™ is responsible for deciding how and why your personal information is used.
Customer and privacy enquiries:
support@lumiellelabs.co.uk
Business correspondence address:
Lumielle Labs™
Suite 1A
121 Giles Street
Edinburgh
EH6 6BZ
United Kingdom
Personal information we collect
Depending on how you interact with Lumielle, we may collect:
- Your name
- Email address
- Phone number
- Billing address
- Delivery address
- Order and purchase details
- Payment and transaction information
- Account and profile information
- Customer support messages and correspondence
- Returns and refund information
- Marketing preferences
- Information about how you use our website, including pages viewed and items added to your cart
- Device, browser and technical information
- IP address
- Cookie and similar technology data
We do not directly store your full payment card details. Payments are processed securely by the payment providers available through our checkout.
How we collect your information
We collect personal information directly from you when you:
- Place or attempt to place an order
- Create or use an account
- Contact us
- Join the Lumielle mailing list
- Submit information through our website
- Manage your cookie preferences
We may also receive information from service providers involved in operating our store, processing payments, delivering orders, preventing fraud or providing website functionality.
How we use your information
We may use your personal information to:
- Process and fulfil your order
- Take and verify payment
- Send order confirmations, dispatch information and delivery updates
- Manage pre-orders
- Provide customer support
- Manage cancellations, returns, refunds and warranty enquiries
- Operate customer accounts
- Detect and prevent fraud or misuse
- Protect the security of our website and business
- Maintain business, accounting and transaction records
- Improve our website, services and customer experience
- Send marketing communications where you have agreed to receive them
- Comply with legal, regulatory, tax and accounting obligations
Lawful bases for processing
UK data protection law requires us to have a lawful basis for using personal information. The basis we rely on depends on why we are using your information.
Contract
We rely on contract where using your information is necessary to take steps at your request before a purchase or to perform our contract with you.
This includes processing and fulfilling orders, taking payment, providing order and delivery updates, managing cancellations, returns and refunds, and providing support relating to your purchase.
Legal obligation
We may use or retain information where necessary to comply with legal, tax, accounting or regulatory requirements.
Consent
We rely on consent where you choose to receive marketing communications or where consent is required for non-essential cookies or similar technologies.
Where we rely on consent, you can withdraw it at any time.
Legitimate interests
We may rely on our legitimate interests where necessary to operate and protect Lumielle, prevent fraud and misuse, respond to enquiries, maintain the security of our website, administer our business and improve our services, provided those interests are not overridden by your rights and interests.
Legitimate interests can only be relied on where the processing is necessary and the individual's rights and interests have been considered.
Pre-orders
If you place a pre-order, we will use your contact and order information to provide confirmations, dispatch updates, delivery information and any other important communications relating to your order.
These service communications are separate from marketing communications and may be sent where necessary to manage your order.
Marketing
If you join the Lumielle mailing list or otherwise agree to receive marketing, we may send you information about Lumielle products, launches, availability, early access, brand updates and offers.
You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting:
Withdrawing from marketing will not prevent us from sending necessary service messages relating to an order you have placed.
Who we share your information with
We may share personal information with trusted third parties where necessary to operate Lumielle, including:
- Shopify, which hosts our online store and provides ecommerce and checkout functionality
- Payment providers used to process transactions securely
- Delivery, postal and courier providers used to fulfil orders
- Email and communications services used to send customer and marketing messages
- Website, analytics and technology providers
- Fraud-prevention and security providers
- Professional advisers, including accountants or legal advisers, where required
- Regulators, law enforcement agencies, courts or other public authorities where disclosure is required by law
We only share personal information where necessary for the purposes described in this Privacy Policy or where otherwise permitted or required by law.
Third-party providers may also process personal information under their own privacy policies where they act independently of Lumielle.
Cookies and similar technologies
Our website uses cookies and similar technologies to operate the store, remember preferences, support checkout, keep the website secure and understand how the website is used.
Some cookies are necessary for the website to function and cannot reasonably be switched off.
Other cookies, including certain analytics or marketing cookies, are used only where permitted and, where required, after you have given consent.
You can review or change available cookie choices through Cookie Preferences on our website.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, tax, accounting, fraud-prevention and customer-service requirements.
For example:
- Order and transaction information may be retained for the period required by applicable legal, tax and accounting obligations.
- Customer-support and returns information may be kept for as long as reasonably necessary to deal with an enquiry, dispute, warranty issue or related legal obligation.
- Marketing information is retained until you unsubscribe, withdraw your consent or ask us to delete it, unless we need to retain limited information to record your preference not to receive further marketing.
- Website and technical information is kept only for as long as reasonably necessary for its relevant purpose.
UK data protection law does not prescribe one universal retention period; organisations must determine and justify appropriate retention based on the purpose for which information is held.
International transfers
Some organisations that provide services to Lumielle may process personal information outside the United Kingdom.
Where personal information is subject to a restricted international transfer, we take steps to ensure the transfer is permitted under UK data protection law.
Depending on the destination and provider, this may include relying on UK adequacy regulations or appropriate contractual and legal safeguards designed to protect personal information.
Your data protection rights
Depending on the circumstances and applicable law, you may have the right to:
- Request access to personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your personal information in certain circumstances
- Ask us to restrict how your personal information is used
- Object to certain uses of your personal information
- Withdraw consent where we rely on consent
- Request the transfer of certain personal information to you or another organisation where the right to data portability applies
- Unsubscribe from marketing communications at any time
Some rights are subject to legal conditions and exceptions, so they may not apply in every circumstance.
To exercise a data protection right, contact:
Automated decision-making
Lumielle does not currently use personal information to make solely automated decisions that produce legal or similarly significant effects on you.
Payment, fraud-prevention or other third-party providers may use automated systems as part of providing their own services. Where they independently control that processing, their privacy terms will apply.
Complaints
If you have concerns about how Lumielle uses your personal information, please contact us first so that we can try to resolve the issue:
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection supervisory authority. Privacy notices should tell individuals about their right to complain to the organisation and to the ICO.
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom
Telephone: 0303 123 1113
Security
We take reasonable technical and organisational steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no website, online service or electronic transmission method can be guaranteed to be completely secure.
Children
Our website and products are not directed at children, and we do not knowingly collect personal information from children for the purpose of selling Lumielle products to them.
If you believe a child has provided personal information to us inappropriately, please contact us.
Third-party links
Our website may contain links to websites, services or platforms operated by third parties.
We are not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing their privacy information before providing personal information to them.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.
Any updated version will be published on this page with a revised “Last updated” date.
Contact
For questions about this Privacy Policy, requests relating to your personal information, or concerns about how your information is used, contact:
Lumielle Labs™
Suite 1A
121 Giles Street
Edinburgh
EH6 6BZ
United Kingdom